Shoftim - 2021

Chevre, this week’s parsha is שֹׁפְטִים (Shoftim). There is an interesting section in this week’s parsha around prophecy. First we are told (again) to not use magic or worship idols, but when we come into the land, some of us will have prophecy. This is almost like a 6th sense or the ability to see visions or dreams that will eventually come true. In Amazon we talk about being able to see around corners, but in our case this comes from experience and not necessarily from prophecy. This experience that we share is from working with multiple customers and getting the right internal experts that have seen more iterations, versions or adaptations than a single customer can see. Now, if an SA starts to say he/she knows what the customer needs because of prophecy, we are warned about this. False prophets are truly not Amazonian and we are not to listen to them. The trick is to understand who has the experience and who doesn’t or who has the prophecy and who doesn’t. This has tripped up large groups of folks in the past. May we truly be able to see around corners while gaining the experience to help our customers. Shabbat Shalom.