Naso - 2021

Chevre, this week’s parsha is נָשאֹׂ (Naso). Most of the parsha is taken up with the inauguration of the Mishkan by the princes of the 12 tribes. What was amazing here is that none of the princes tried to 1-up the other. Without auto-scaling groups or any prior communication, no launch template, they all brought the exact same offerings. This is considered by the sages to be a show of togetherness (Achdut). In today’s climate, we need to show more togetherness or brotherly love. This is one of the things I love about working for Amazon. There is no “that’s not my job”, everyone is helping everyone else for the sake of the customer(s). Shabbat Shalom.